Xingrui boasts a high-standard modern production base that fully complies with the ISO9001 quality management system, as well as ISO22716 and GMPC Good Manufacturing Practices for Cosmetics, featuring a 300,000-class pharmaceutical-standard clean workshop. The workshop is equipped with 12 of the industry's latest intelligent filling machines and 10 standardized assembly lines, divided into skincare and makeup production units. With robust manufacturing capabilities and an overall annual output of up to 3 billion pieces, this ample capacity flexibly satisfies the diverse order requirements of small, medium, and large clients.
Skincare Unit: Daily production capacity reaches 200,000 boxes of facial masks, 100,000 jars of face creams, 300,000 bottles of lotions/toners, and 200,000 tubes of tube products.
Makeup Unit: The dedicated makeup workshop can mass-produce full-category cosmetics, including compact powders, lipsticks, mascaras, and hair pomades, with a maximum daily capacity of 500,000 pieces for a single category.
Beyond its powerful production capacity, Xingrui has established a comprehensive one-stop service matrix covering all business scenarios. Its services include foundational operations such as innovative technology R&D, skin safety testing, third-party analytical testing, product registration, and raw material customization. To ensure product quality at the source, the company strategically selects globally renowned raw material suppliers, including Lubrizol, DSM, BASF, and Croda, thereby enhancing product competitiveness from the very start.
To cater to brand clients at different stages of development, the company offers highly diversified cooperation models:
For Startup Brands: Xingrui provides full-case brand ODM services. It executes the entire process "from 0 to warehousing," covering market research, formula R&D, packaging design, copywriting planning, packaging material procurement, processing and manufacturing, warehousing and logistics, and after-sales tracking.
For Mature Brands: The company provides customized R&D services, including formula upgrades, efficacy optimization, and blockbuster product creation.
In the Field of Brand Incubation: Xingrui has assembled professional planning, design, and operations teams to deeply engage in brand positioning, marketing strategy, traffic operations, and data tracking, providing end-to-end support to foster brand growth.
Currently, Xingrui’s service portfolio spans multiple sectors, including facial care, body care, makeup, hair care, and antibacterial care. Its client network covers various channels, including e-commerce, offline brick-and-mortar stores, and beauty salons. Moving forward, Xingrui will continuously optimize its service system and upgrade its production and supporting capabilities. With flexible cooperation models, stable product quality, and flawless full-chain services, Xingrui looks forward to joining hands with more partners to co-create new business opportunities in the beauty industry
